What is the future of social media for marketing?

 

What’s the future of social media for marketing?


Hubspot recently released research on 'The Future of Social Media - What marketers need to know'.

If you don't want to read the whole article, here are their main findings:

  • Consumers will search for information on social media or via AI instead of traditional search engines.

  • Brands will rely on influencers, especially micro-influencers, rather than celebrities.

  • Consumers will enjoy a seamless shopping experience on social media.

  • Brands Will Leverage Chatbots as Consumers Slide into DMs for Customer Service.

 
Regan Hall