Google Ads Fundamentals

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Google Ads Fundamentals

NZ$0.00

This course covers the fundamentals of setting up and running Google Search Ads (Adwords) and Google Shopping Ads. You will setup your first campaign during the course and be able to have your advertising up and running before you leave!

This course is for:

  • Business owners and marketers who want to take an active role in creating/managing Google Ads to drive sales and revenue.

  • You may have dabbled in Google Ads but need to know more to be able to run successful campaigns or;

  • You may be new to it and want to get started with Google Ads or;

  • You want to understand more about what your marketing agency does with your Google Ads management and need to start learning about how it works.

This course is not for:

  • Experienced or expert Google Ads users. It is not a deep dive into the advanced features of the platform.

Coming soon
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WHAT YOU WILL LEARN:

Setup:

  • Create a Google Ads account and setup a new campaign with the correct structure and hierarchy.

  • Learn about the different types of Google Ads campaigns, such as search ads, shopping ads and display ads, and understand when to use each one.

  • Understand how to define your advertising goals and create a campaign that aligns with them.

  • Learn how to create an ad group and choose keywords for that group.

Keywords:

  • Understand what keywords are and how they impact your Google Ads campaign.

  • Understand match types and when to use each one.

  • Learn how to conduct keyword research to find the most relevant keywords for your campaign.

  • Understand how to choose the right keywords for your campaign, including the use of negative keywords.

  • Learn how to organize your keywords into ad groups for optimal performance.

Setup and optimise Google Search Ads:

  • Learn how to create effective ads that attract clicks and drive conversions.

  • Understand ad copy best practices, including writing headlines and descriptions that are relevant to your keywords and target audience.

  • Understand Ad Strength and how it impacts your ad performance.

  • Tips for improving ad performance such as including a call-to-action and using ad extensions.

Setup and optimise Google Shopping Ads:

  • Create a Google Merchant Center account and link it to your Google Ads account.

  • Understand the product data feed requirements and how to format and submit your product data.

  • Set up a Google Shopping campaign in Google Ads, including configuring campaign settings and linking the product feed.

  • Optimize product listings by leveraging best practices for product titles, descriptions, images, and other attributes.

  • Understand the different bidding strategies and setup for your campaign.

Bidding and Budgeting:

  • Understand how bidding works on Google Ads and how the ad auction determines which ads are shown.

  • Understand key metrics such as Quality score, Ad relevancy.

  • Learn how to set your budget for your Google Ads campaign.

  • Understand the different bidding strategies available in Google Ads and learn how to choose the right one for your campaign.

  • Learn how to adjust your bids to optimize your campaign's performance.

Tracking and Measuring Success:

  • Learn how to set up conversion tracking on your website so you can measure the success of your Google Ads campaigns.

  • Understand how to measure your campaign's performance using key metrics like click-through rate, conversion rate, cost per conversion, quality score, ad relevance etc.

  • Understand the key metrics to track and how to interpret them to optimize your campaign's performance.